vicroads

www.vicroads.gov.au

The Brief:

To tell the story of the maintenance program that VicRoads was rolling out over the state of Victoria using the workers to communicate the message. To contain explainer animations showcasing maps, figures and statistics.

The Production:

A low impact crew of a camera operator and senior producer/director. They traveled around Victoria for several days capturing the stories of VicRoads workers on site during the day and the night. All of the editing, grading, audio mixing, graphics were created in-house.

The Content:

Cinema advert, radio campaign, two minute feature, eight cut downs from the two minute feature.

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