Who makes good TV talent?

Anyone can appear in a video. But that doesn’t mean that they should. Harsh but fair. Some people make great talent and others, not so much. And that’s so fine. Not everyone is made for the big screen or to be the face of your video. When you’re choosing whose going to appear in your video these are some things to think about…

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Jac Tonks
How to find your perfect audience?

When you’re scrolling through your feed, what do you like to watch? Long videos? Short videos? Those oddly-satisfying ASMR videos of soap cutting? 

Knowing your audience is essential for making engaging video content.

Here are Clotheline’s top tips to help you better to understand who you’re talking to.

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Jac Tonks
How the heck do you make a historical documentary? 

Last week we launched the documentary, The Story of the Road at the iconic Lorne Theatre. The Story of the Road is a documentary about the construction of The Great Ocean Road, built by returned soldiers from WWI. We’ve been working on it for a year and as they say in reality TV world, the process has been quite the ‘journey’. The ups and downs have been on par with the Matterhorn roller coaster. At times it has felt more like a sprint than a marathon but we’re very proud of the story that we’ve been able to tell. Here are some of the lessons we learnt on this ‘journey’ they call documentary making. 


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Jac Tonks