What's trending in video in 2019?

It’s time to put the cheese platter away, have a proper shower and get all of that beach salt out of your hair and head back to work. Sorry to be the bearer of bad news. But what is exciting is that a new year brings new ideas, trends and possibilities. And in our world of video content, that gets us pumped up. In 2018 we saw the use of video explode for both individuals and companies. The popularity in Instagram Stories and Instagram TV saw everyman and his dog (literally) creating their own broadcast channel with just the use of their phone. So what’s next? We had a look into the Clothesline crystal ball and this is what we reckon.

  1. Way more live Q&A and AMA.

    Reddit started the “Ask Me Anything” format and it went nuts! Who doesn’t want to know what Gwyneth Paltrow had for breaky? Online Q&As have brought people together to geek out on topics they care about and be able to form a connection with the host. This connection is really the important aspect of this new medium. Every day joe shmoe’s can hear from and communicate with people that they generally wouldn’t be able to. And visa versa. This isn’t going away anytime soon.

  2. Paid video courses.

    We’re all about sharing free content here at Clothesline, we’re all in this together as Ben Lee said.  However, if you’ve spent a years building up a captive audience, you might want to consider charging for some of your educational content. People are happy to pay for good content which is valuable to them. But make sure that your video is produced well. It’s hard to learn when you’re watching a video that has bad audio and is ever so slightly out of focus.

  3. LinkedIn Videos.

    LinkedIn video kicked off in 2018 and it’s not slowing down. It turns out videos aren’t just for for Kim Kardashian and social influencers. CEO’s and executives are now getting on board and see the worth. Some stats to get you pumped up about using video on LinkedIn:

    -51% of marketing professionals worldwide name video as the type of content with the best ROI.

    -Marketers who use video grow revenue 49% faster than non-video users.

    -Sixty-four percent of consumers make a purchase after watching branded social videos

    -By 2019, internet video traffic will account for 80% of all consumer Internet traffic.

So get excited people! 2019 may be the year of the pig but it’s definitely also the year of the video. So if you haven’t given video a shot now’s the time and if you need advice on how to go about it, drop us a line.